Journalism and Mass Communication is an interdisciplinary field that focuses on the study of mass media and its impact on society. The MA Journalism and Mass Communication course offered at SMS College of Arts Science in Coimbatore, is designed to equip students with a comprehensive understanding of the principles of journalism and mass communication, as well as the skills needed to become successful journalists and mass communication professionals.
The course covers a wide range of topics that are essential for aspiring journalists, including writing for print and broadcast media, video production, public relations, and advertising. The curriculum is designed to provide students with the theoretical knowledge and practical skills they need to succeed in the field.
| Level | Post Graduate |
| Course Duration | 2 years |
| Examination Type | Semester-Wise |
| Eligibility Criteria | Candidates Passed with computer related UG degree with minimum 50% marks , obtained from a recognised university or Institute |
One of the core aspects of the course is writing, which is the foundation of journalism and mass communication. Students will learn how to write news stories, features, editorials, and other types of journalism. They will also learn how to write for different media platforms, such as print, broadcast, and digital.
Another important component of the course is video production, which is a critical aspect of mass communication. Students will learn how to produce, shoot, and edit videos for various platforms, including television, online, and social media. They will also learn how to create visually appealing and engaging content that appeals to audiences of all ages.
Public relations is another important area of study in the M.A Journalism and Mass Communication course. Students will learn about the role of public relations in shaping public opinion and building relationships with key stakeholders, such as the media, government agencies, and the public. They will also learn about effective communication strategies and techniques for building and maintaining relationships with key stakeholders.
Advertising is another important aspect of mass communication that students will learn about in the course. They will learn about the principles of advertising, including target audience identification, copywriting, and visual design. They will also learn how to create effective advertising campaigns that meet the needs of clients and meet the objectives of the advertising campaign.
The M.A Journalism and Mass Communication course also includes a comprehensive overview of the history of journalism and mass communication. Students will learn about the development of journalism and mass communication as a discipline, as well as the evolution of different media platforms over time.
In addition to coursework, students will have the opportunity to participate in hands-on projects and internships. These projects and internships will provide students with real-world experience in journalism and mass communication, and will help them to develop the skills and knowledge they need to succeed in their careers.
The course also includes a strong emphasis on ethical considerations in journalism and mass communication. Students will learn about the ethical principles that govern the journalism and mass communication industry, and they will be taught how to make ethical decisions in their work.
Upon completion of the M.A Journalism and Mass Communication course, students will be well-prepared for careers in journalism and mass communication. They will be equipped with the knowledge and skills they need to succeed in a variety of roles, including as journalists, writers, editors, producers, public relations specialists, and advertising professionals.
The M.A Journalism and Mass Communication course offered at SMS College of Arts Science in Coimbatore provides students with a comprehensive education in journalism and mass communication. Through coursework, hands-on projects, and internships, students will develop the skills and knowledge they need to succeed in the field. With its strong emphasis on writing, video production, public relations, advertising, and ethics, this course is an ideal choice for anyone looking to pursue a career in journalism and mass communication.
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